Marketing Support in Luton
Have a business based in Luton, and want to improve your marketing skills to grow?
Luton Online: Digital Marketing Launchpad is a fully funded programme delivered by Let’s Do Marketing and provides accessible support and training to help you learn new skills to take a hands on approach to your marketing and digitalising your business.
Connecting and growing businesses in Luton
Luton Online: Digital Marketing Launchpad provides a range of support to Luton based business owners and entrepreneurs – giving them free access to practical advice, support, and the space to learn new skills to improve their confidence using digital marketing and social media to connect with their customers and grow their business.
The initiative includes free face to face workshops, webinars, on-demand learning, and 1:1 mentoring that businesses can choose from to best suit their needs and skills gaps.
As an incentive for local businesses to take part in the scheme, the Luton Online: Digital Marketing Launchpad also includes a grant programme whereby participants have a chance to access grants of £500 to invest in their social media marketing.
To make Luton Online: Digital Marketing Launchpad as accessible as possible, the programme is delivered in a variety of ways so that businesses in Luton can access support in a way and at a time that works for them. Online on-demand content will also be available in additional languages for non-native English speakers.
How you can access marketing support
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Face to Face Workshops
2 x Practical based marketing workshops on topics such as setting up your social media channels and Google my Business Profile
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Live Online Webinars
1-3 Hour Online webinars on a variety of topics to help you improve your online presence and connect with your customers.
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On Demand Online Training
Struggle for time to attend live webinars? Our Webinars are also available as online on-demand courses that you can complete at your leisure. These courses will also be available in Urdu and Polish.
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1:1 Mentoring
Participants can also access to up to 2 hours of 1:1 mentoring support from our marketing experts. This could include practical support in setting up campaigns and accounts and for help and advice on your strategy and next steps.
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How does Luton Online: Digital Marketing Launchpad work?
Participants can choose to participate in the courses that they most feel they need support in. Ranging from beginner level skills in using social media to more advanced skills such as SEO and creating a Marketing Strategy document.
Topics and courses include:
Introduction to Social Media Marketing
New to using social media and want to learn how to effectively use it for your business? Learn all about the social media channels available, how to use them, and how to start to form your social media strategy!
Setting up Your Business Social Accounts
Are you a self-proclaimed social media novice, but want to learn how to use it to start marketing your business on channels like Facebook and Instagram? Join our in-person informative and practical course and gain the skills you need to start moving on your killer social media strategy!
Breaking Down the Basics of SEO
Good Search Engine Optimisation can take your website to new heights - learn how to optimise your website and content to stand out online and reach your customers!
Social Media Advanced: Paid Ads
Already use social media for your business, but want to learn how to use it even more effectively? Learn how to use tools like Facebook Ads Manager to create and run clever and effective Paid Advertisements to retarget, convert, and reach new customers.
Setting up Google My Business
Google my Business is an excellent free marketing tool that can help you get found by customers, particularly when you are targeting a local market. This tutorial will talk you through how to set up a Google My Business account and ways in which you can get the most out of your profile.
Creating a Social Media Strategy
Learn how to master tools Canva and Hootsuite to create effective and eye catching posts for your small business, and explore powerful tools in Meta Business Suite that can help you to maximise your social media channels to reach more customers and gain sales!
LinkedIn: Do’s & Don’ts for Success
LinkedIn has emerged as a powerful platform for professionals to connect, network, and advance their careers. Uncover the key tactics to optimize your profile, expand your network, and engage effectively with potential customers and collaborators.
Social Media Scheduling Platforms & Analytics
An introduction to scheduling platforms to plan your posts in advance and reclaim the running of your business. Find out the different scheduling tools and how they can benefit you.
Using Canva to Create Content
Learn all the fundamentals of design software ‘Canva’ to create visually appealing graphics to market your business, whether on social media or your website.
Live Workshops and Webinars
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If any of these dates don’t suit, you can also access any of the Let’s Do Marketing training courses and events for FREE using discount code LUTON24 view the courses available by visiting www.letsdomarketing.co.uk/events
Have a question about marketing your business in Luton?
With the Luton Online: Digital Marketing Launchpad, you get free access to a dedicated marketing support line to ask the experts any questions you have about marketing your business.
Have a question to ask?
£500 Social Media Advertising Grants
Participants who complete over 6 hours of support (including mentoring) and complete a feedback questionnaire will be put forward to receive one of 20 £500 social media grants. The first 10 recipients of the grant programme will be announced in the Autumn of 2024, and the second in the Spring of 2025.*
*Participants wish to be put forward for the £500 grant programme will need to explain how the grant will be used if they are selected, and then when selected provide evidence of the spend to claim the grant.
The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
